Finding the Impact of a Tweet using Spark GraphX


Knoldus

Social Network Analysis (SNA), a process of investigating social structures using Networks and Graphs, has become a very hot topic nowadays. Using it, we can answer many questions like:

  • How many connections an individual have ?
  • What is the ability of an individual to influence a network?
  • and so on…

Which can be used for conducting marketing research studies, running ad campaigns, and finding out latest trends. So, it becomes very crucial to identify the impact of an individual or individuals in a social network, so that we can identify key individuals, or Alpha Users (term used in SNA), in a social network.

In this post we are going to see how to find the impact of an individual in a Social Network like Twitter, i.e., How many Twitter Users an individaul can influence via his/her Tweet upto N number of level, i.e., Followers of Followers of Followers… and so on. For, this…

View original post 572 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s