Social Network Analysis (SNA), a process of investigating social structures using Networks and Graphs, has become a very hot topic nowadays. Using it, we can answer many questions like:
- How many connections an individual have ?
- What is the ability of an individual to influence a network?
- and so on…
Which can be used for conducting marketing research studies, running ad campaigns, and finding out latest trends. So, it becomes very crucial to identify the impact of an individual or individuals in a social network, so that we can identify key individuals, or Alpha Users (term used in SNA), in a social network.
In this post we are going to see how to find the impact of an individual in a Social Network like Twitter, i.e., How many Twitter Users an individaul can influence via his/her Tweet upto N number of level, i.e., Followers of Followers of Followers… and so on. For, this…
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